Wijaya, Serli, Faculty of Economics, Petra Christian University

• Jurnal Manajemen Perhotelan Vol. 1 No. 1 (2005): MARCH 2005 - Articles
  THE EFFECT OF LOYALTY PROGRAMS ON CUSTOMER LOYALTY IN THE HOSPITALITY INDUSTRY
  Abstract  PDF
• Jurnal Manajemen Perhotelan Vol. 1 No. 2 (2005): SEPTEMBER 2005 - Articles
  STUDI EKSPLORATIF PERILAKU MAHASISWA UK. PETRA DALAM MEMILIH FAST FOOD RESTAURANT DAN NON FAST FOOD RESTAURANT DI SURABAYA
  Abstract  PDF
• Jurnal Manajemen Perhotelan Vol. 2 No. 2 (2006): SEPTEMBER 2006 - Articles
  ANALISA SEGMENTASI PENENTUAN TARGET DAN POSISI PASAR PADA RESTORAN STEAK DAN GRILL DI SURABAYA
  Abstract  PDF
• Jurnal Manajemen Perhotelan Vol. 3 No. 2 (2007): SEPTEMBER 2007 - Articles
  ANALISIS PENILAIAN KONSUMEN TERHADAP EKUITAS MEREK COFFEE SHOPS DI SURABAYA
  Abstract  PDF