ANALYSIS OF THE CUSTOMERS  PREFERENCES IN DETERMINING A SUITABLE MENU  A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT

Gita Rosalin; Tjia Ivone Soetanto

doi:10.9744/jmp.2.2.

ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT

Authors

Gita Rosalin Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University
Tjia Ivone Soetanto Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University

DOI:

https://doi.org/10.9744/jmp.2.2.

Keywords:

menu, menu planning, nutritional requirement, food characteristics, food habits and preferences, customer's wants and needs.

Abstract

Customers' preferences play an important role in determining a menu. A menu will not be a good means to increase the profitability if the foods in it do not reflect the customers' wants and needs. River Side Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai, Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the customers' preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and preferences, nutritional requirements, and food characteristics.

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Published

2006-11-22

Issue

Vol. 2 No. 2 (2006): SEPTEMBER 2006

Section

Articles

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How to Cite

ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT. (2006). Jurnal Manajemen Perhotelan, 2(2). https://doi.org/10.9744/jmp.2.2.