ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT
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https://doi.org/10.9744/jmp.2.2.Keywords:
menu, menu planning, nutritional requirement, food characteristics, food habits and preferences, customer's wants and needs.Abstract
Customers' preferences play an important role in determining a menu. A menu will not be a good means to increase the profitability if the foods in it do not reflect the customers' wants and needs. River Side Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai, Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the customers' preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and preferences, nutritional requirements, and food characteristics.Downloads
Published
2006-11-22
How to Cite
Rosalin, G., & Soetanto, T. I. (2006). ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT. Jurnal Manajemen Perhotelan, 2(2). https://doi.org/10.9744/jmp.2.2.
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