Competitive Advantage in Eco-Friendly Accommodation in Bali: Linking Green Supply Chain Management to Sustainability Performance

I Wayan Santika; Ketut Seminari; Sedana Yoga; Diah Ambalika; Candra Dewi

doi:10.9744/jmhot.12.2.125-138

Authors

I Wayan Santika Universitas Udayana
Ketut Seminari Universitas Udayana
Sedana Yoga Universitas Udayana
Diah Ambalika Universitas Udayana
Candra Dewi Universitas Udayana

DOI:

https://doi.org/10.9744/jmhot.12.2.125-138

Keywords:

Sustainability Performance, Green Supply Chain, Sustainable Competitive Advantage

Abstract

This study aims to examine the role of Green Supply Chain Management (GSCM) in enhancing Sustainability Performance through Sustainable Competitive Advantage (SCA) in eco-friendly accommodation in Bali, grounded in the Natural Resource-Based View and Resource-Based View. This study examines eco-friendly accommodation in Bali as the research object, focusing on Green Supply Chain Management (GSCM), Sustainable Competitive Advantage (SCA), and Sustainability Performance as key variables. A quantitative approach was employed using survey data collected from accommodation managers. The research framework was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), emphasizing measurement model evaluation, structural relationships, and mediation analysis to test the proposed hypotheses. The results indicate that Green Supply Chain Management significantly enhances Sustainability Performance and Sustainable Competitive Advantage. Sustainable Competitive Advantage also positively influences Sustainability Performance and acts as a significant mediator. These findings highlight that sustainability practices generate stronger performance outcomes when transformed into strategic capabilities, offering a more integrated explanation of how environmental initiatives drive competitive and sustainability advantages. This study is limited by its cross-sectional design and focus on eco-friendly accommodation in Bali. The findings suggest that managers should integrate GSCM into strategic initiatives to enhance competitiveness and sustainability. Regulators can support adoption through incentives. Future research should apply longitudinal designs and explore additional variables such as digitalization and circular economy practices. This study extends the Resource-Based View and Natural Resource-Based View by positioning Green Supply Chain Management as a strategic capability within eco-friendly accommodation in Bali. It introduces an integrated model linking GSCM, Sustainable Competitive Advantage, and Sustainability Performance, highlighting the mediating role of SCA and providing new insights into how environmental practices translate into strategic and performance outcomes.

References

Alhassan, F., Abas, S., Cowther, S., & Antwi-Boasiako, S. (2025). Green Supply Chain Management. Apple Academic Press. https://doi.org/10.1201/9781003560845-13

Aljoghaiman, A., Hasanein, A. M., Elshaer, I. A., & Sobaih, A. E. E. (2024). Does Environmental Performance Make Any Difference in the Relationship between Green Supply Chain Management and Hotel Competitiveness? Logistics, 8(3), 70–70. https://doi.org/10.3390/logistics8030070

Alreahi, M., Bujdosó, L., David, L., & Gyenge, B. (2023). Green Supply Chain Management in Hotel Industry: A Systematic Review. Sustainability, 15(7), 5622–5622. https://doi.org/10.3390/su15075622

Alsuraihi, A., Wahab, N. Ab., Noorizam, K. A. Mohd., Masruki, R., & Rahman, Z. A. (2022). impact of green supply chain management practices on firm’s competitive advantages. International Journal of Health Sciences (IJHS), 8801–8818. https://doi.org/10.53730/ijhs.v6ns4.11336

Apriani, A., Kamsariaty, K., Sarinastiti, N., Yuliastuti, H., & Sukmayadi, S. (2024). Toward a greener future: Exploring sustainable practices in travel and tourism in Bali. Journal of Sustainable Tourism and Entrepreneurship, 4(3), 241–252. https://doi.org/10.35912/joste.v4i3.2092

Astawa, I. K., Budarma, I. K., Widhari, C. I. S., & Mudana, I. G. (2021). Green Supply Chain for Better Future Hotel Business. Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020) . https://doi.org/10.2991/ASSEHR.K.210424.002

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.

Dewi, A. A. S., & Rahayu, M. I. F. (2023). Green Tourism In Sustainable Tourism Development in Bali Based On Local Wisdom. Journal of Dinamika Hukum, 23(1), 111–111. https://doi.org/10.20884/1.jdh.2023.23.1.3489

Elizabeth, E., Prabowo, H., Bandur, A., & Setiowati, R. (2025). Harnessing Green Dynamic Capabilities for Sustainable Tourism Performance: The Mediating Role of Green Service Innovation in Bali’s Tour and Travel SMEs. Tourism and Hospitality, 6(3), 156–156. https://doi.org/10.3390/tourhosp6030156

Febri, N., Tuwi, I. W., Rukmiyati, N. M. S., Febri, N., Tuwi, I. W., & Rukmiyati, N. M. S. (2025). Implementasi Green Purchasing di Hotel St. Regis Bali. Formosa Journal of Applied Sciences, 4(9), 3087–3104. https://doi.org/10.55927/fjas.v4i9.342

Gayatri, G., & Widhiyani, N. L. S. (2025). Sustainable Competitive Advantage in the Development of Digital MSMEs in Bali. Deleted Journal, 3(2), 356–370. https://doi.org/10.54066/ijmre-itb.v3i2.3446

Ghaderi, Z., Bagheri, F., Hill, C., Rather, R. A., & Moaven, Z. (2023). Green supply chain management, environmental costs and supply chain performance in the hotel industry: the mediating role of supply chain agility and resilience. Current Issues in Tourism, 1–17. https://doi.org/10.1080/13683500.2023.2223911

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.

Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of management review, 20(4), 986-1014.

Ismail, H. (2023). Green Supply Chain Management: A Literature Review about the Phenomenon in Indonesia. Business Journal, 9(1), 13–20. https://doi.org/10.25124/businessjournal.v9i1.5956

Jaklin, V., & Sari, W. N. (2023). The Green Hotel Concept As A Model Of Sustainable Accommodation Facilities. Mutiara, 1(8), 483–487. https://doi.org/10.57185/mutiara.v1i8.60

Kai, M., Duraipandi, O., Changhao, S., Shi, Y., & Yewen, T. (2024). Identification of the Impacts of Green Supply Chain Management on Successful Organisational Performances. International Journal of Computational and Experimental Science and Engineering, 10(4). https://doi.org/10.22399/ijcesen.3734

Li, Z., Rasool, S., Cavus, M. F., & Shahid, W. (2024). Sustaining the future: How green capabilities and digitalization drive sustainability in modern business Heliyon, 10. https://doi.org/10.1016/j.heliyon.2024.e24158

Mehboob, A., & Zaidi, S. S. Z. (2024). Exploring the Relationship between Sustainability Performance, Sustainable Competitive Advantages, and Firm Performance in Small and Medium-sized Enterprises of Pakistan. Global Management Journal for Academic & Corporate Studies, 14(01), 1–23. https://doi.org/10.59263/gmjacs.14.001.2024.386

Oktavia, G. A. A. C., Sari, N. K. P., Pradnyani, L. G. R., & Dewi, N. P. S. (2025). Implementation of Sustainability Accounting in Improving Environmental Performance in the Hospitality Industry. Journal Management and Hospitality, 2(2), 56–64. https://doi.org/10.61857/jmh.v2i2.181

Putri, L. S. E. (2025). Why Green Hotels Have Not Become The Main Choice For Indonesian Consumers: An Academic Analysis. Deleted Journal, 4(2), 91–99. https://doi.org/10.32734/jba.v4i2.22391

Rahayu, D., Yusmarisa, N. L. R., & Lilasari, L. N. T. (2025). Responsible Food and Beverage Procurement as a Driver of Sustainability: A Case Study of Luxury Resort in Bali. Indonesian Journal of Interdisciplinary Research in Science and Technology, 3(8), 825–834. https://doi.org/10.55927/marcopolo.v3i8.114

Rahman, M., Rodríguez-Serrano, M. Á., & Faroque, A. R. (2021). Corporate environmentalism and brand value: A natural resource-based perspective. The Journal of Marketing Theory and Practice, 29(4), 463–479. https://doi.org/10.1080/10696679.2021.1872387

Santika, W., Wardana, M. Setiawan, S., Widagda. (2023). Green Entrepreneurial Intention: A Survey of Students in Bali. Quality Access to Success, 23(190). DOI: 10.47750/QAS/23.190.12

Samad, S., Nilashi, M., Almulihi, A. H., Alrizq, M., Alghamdi, A., Mohd, S., Ahmadi, H., & Azhar, S. N. F. S. (2021). Green Supply Chain Management practices and impact on firm performance: The moderating effect of collaborative capability. Technology in Society, 67, 101766. https://doi.org/10.1016/J.TECHSOC.2021.101766

Sarkis, J., & Dou, Y. (2017). Green supply chain management: A concise introduction. Routledge.

Satar, A., Musadiq, M. A., Hutahayan, B., & Solimun. (2023). A systematic literature review: Determinants of sustainability competitive advantage. Business Strategy and The Environment, 33(3). https://doi.org/10.1002/bse.3561

Sharma, R. (2023). Hospitality sustainable practices, a global perspective. Worldwide Hospitality and Tourism Themes, 15(3). https://doi.org/10.1108/whatt-02-2023-0022

Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53–80. https://doi.org/10.1111/j.1468-2370.2007.00202.x

Suhaimi, Z. S., & Chandran, J. (2024). The impact of green supply chain management (gscm) practices on firm performance. International Journal of Entrepreneurship and Management Practices, 7(26), 348–357. https://doi.org/10.35631/ijemp.726027

Tsikada, C., Imran, S., Masengu, R., & Mugoni, E. (2024). Effect of green supply chain management practices and operational performance on sustainable competitive advantage. Brazilian Journal of Development, 10(6), e70276–e70276. https://doi.org/10.34117/bjdv10n6-019

Wamalwa, L. S., & Meyer, P. (2024). Green supplier development and sustainable supply chain management. Business Strategy and Development, 7(1). https://doi.org/10.1002/bsd2.357