Faktor Preferensi Generasi Z Surabaya Terhadap Atribut Hotel dalam Memilih Hotel Bintang 5 di Indonesia

Geraldo Vincent Chandra; Yoel Wibowo

doi:10.9744/jmp.11.2.131-148

Authors

Geraldo Vincent Chandra Universitas Kristen Petra
Yoel Wibowo Universitas Kristen Petra

DOI:

https://doi.org/10.9744/jmp.11.2.131-148

Keywords:

hotel bintang lima, generasi z, preferensi hotel, atribut hotel

Abstract

Industri perhotelan merupakan industri yang penting di Indonesia. Industri ini mengalami angka pertumbuhan yang signifikan dan konsisten dari tahun ke tahun. Salah satu tamu potensial bagi industri perhotelan adalah dari Generasi Z. Penelitian ini bertujuan untuk menganalisis faktor terkait preferensi Generasi Z pada atribut hotel bintang lima. Data penelitian diperoleh melalui distribusi kuesioner kepada responden yang merupakan Generasi Z. Hasil dari distribusi kuesioner didapati 100 data penelitian dapat diolah menggunakan metode analisis faktor. Dari total 30 atribut hotel bintang lima yang menjadi preferensi Generasi Z, didapati terbentuk enam faktor melalui metode exploratory factor analysis. Nama-nama faktor tersebut adalah Kualitas pengalaman berkunjung tamu, Ketersediaan fasilitas tambahan, atmosfer, jaminan kualitas dan sertifikasi hotel, reputasi dan eksklusivitas hotel, dan koneksi internet yang memadai.

References

Aditya & Pertiwi. (2020, Agustus 3). Okupansi Hotel Bintang di Indonesia Naik 5,25 Persen. Kompas. https://travel.kompas.com/read/2020/08/03/221100527/okupansi-hotel-bintang-di-indonesia-naik-525-persen?page=all

Badan Pusat Statistik. (2021, Februari 10). Millennial dan Gen Z “Kuasai” Surabaya. Jawa Pos. https://www.pressreader.com/indonesia/jawa-pos/20210210/282093459432382

Balon, R. (2023). An Explanation of Generations and Generational Changes: Generations. The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future. Jean M. Twenge; Atria Books; New York; 2023; ISBN 9781982181611; pp 554; $32.50 (hardcover). Academic Psychiatry, s40596-023-01921–01923. https://doi.org/10.1007/s40596-023-01921-3

Byrne, B.(2016). Structural Equation Modeling with AMOS Basic Concepts, Applications, and Programming.

Camelia. (2023, Juni 15).DKI Jakarta hingga Makassar, Ini 10 Kota Terbesar di Indonesia Berdasarkan Jumlah Penduduknya. Liputan6. https://www.liputan6.com/citizen6/read/5319869/dki-jakarta-hingga-makassar-ini-10-kota-terbesar-di-indonesia-berdasarkan-jumlah-penduduknya?page=2

Feirisa, D. (2023, Desember 30). Paylater, Salah Satu Pemicu Perilaku Konsumtif Gen Z. Detikfinance. https://finance.detik.com/berita-ekonomi-bisnis/d-7116031/paylater-salah-satu-pemicu-perilaku-konsumtif-gen-z#:~:text=Perilaku%20konsumtif%2C%20khususnya%20di%20kalangan,tak%20terkecuali%20oleh%20gen%20Z

Francesco, G., & Roberta, G. (2019). Cross-country analysis of perception and emphasis of hotel attributes. Tourism Management, 74, 24–42. https://doi.org/10.1016/j.tourman.2019.02.011

Grigoreva, E. A., Garifova, L. F., & Polovkina, E. A. (2021). Consumer Behavior in the Information Economy: Generation Z. International Journal of Financial Research, 12(2), 164. https://doi.org/10.5430/ijfr.v12n2p164

Hair, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069

Hananto, A. (2016). Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels. ASEAN Marketing Journal, 7(2), 58–80. https://doi.org/10.21002/amj.v7i2.5262

Hinduan, Z. R., Anggraeni, A., & Agia, M. I. (2020). Generation Z in Indonesia: The Self-Driven Digital. In E. Gentina & E. Parry (Eds.), The New Generation Z in Asia: Dynamics, Differences, Digitalisation (pp. 121–134). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80043-220-820201012

Ira, L. (2023, Oktober 20). Pengertian Resesi, Dampak, dan Solusi Pencegahannya. Tempo. https://bisnis.tempo.co/read/1786469/pengertian-resesi-dampak-dan-solusi-pencegahannya?tr acking_page_direct

Ishizaka, A., Quintano, A., Labib, A., & Apostolakis, A. (2019). Do five-star hotel managers know their customers’ priorities? An AHP-Prioritised scorecard study. EuroMed Journal of Business, 14(2), 137–167. https://doi.org/10.1108/EMJB-03-2018-0020

Kotler, P., & Keller, K. L. (2016). Marketing management (15 [edition]). Pearson.

Krivulin, N., Prinkov, A., & Gladkikh, I. (2022). Using Pairwise Comparisons to Determine Consumer Preferences in Hotel Selection. Mathematics, 10(5), 730. https://doi.org/10.3390/math10050730

Kumar, J., Garg, A., & Sangaran, G. (2017). CONSUMER PREFERENCES FOR HOTEL BRAND AND BRAND SUSTAINABILITY: LUXURY HOTELS IN KUALA LUMPUR, MALAYSIA.

Kusnandar, V. (2022, Juli 28). 10 Wilayah Konsumen Terbesar di RI, Jakarta Timur Juara. Databoks. https://databoks.katadata.co.id/datapublish/2022/07/28/10-wilayah-konsumen-terbesar-di-ri-jakarta-timur-juara

Maric, D., Marinkovic, V., Maric, R., & Dimitrovski, D. (2016). Analysis of tangible and intangible hotel service quality components. Industrija, 44(1), 7–25. https://doi.org/10.5937/industrija1-8437

Masiero, L., Yoonjoung Heo, C., & Pan, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49, 117–124. https://doi.org/10.1016/j.ijhm.2015.06.001

Miles, D. A. (2017). A Taxonomy of Research Gaps: Identifying and Defining the Seven Research Gaps. Mulyadi, B., & Masatip, A. (2020). The generation Z characteristics and hotel choices. Tourism and Leisure, 9.

Murwani. (2023, Oktober 5). Demi Liburan Seru, Gen Z Rela Kuras Tabungan. https://tirto.id/demi-liburan-seru-gen-z-rela-kuras-tabungan-gQAc.

Naci Çoklar, A., & Tatli, A. (2021). Examining the Digital Nativity Levels of Digital Generations: From Generation X to Generation Z. Shanlax International Journal of Education, 9(4), 433–434. https://doi.org/10.34293/education.v9i4.4224

Pallant, J. (2016). SPSS Survival Manual.

Peres, C., & Paladini, E. (2021). Exploring the attributes of hotel service quality in Florianópolis-SC, Brazil: An analysis of tripAdvisor reviews. Cogent Business & Management, 8(1), 1926211. https://doi.org/10.1080/23311975.2021.1926211

Putri. (2018). Pengantar Akomodasi dan Restoran.

Rizka. (2023, September 17). Staycation Jadi Tren Milenial dan Gen Z Melepas Penat. https://jakarta.akurat.co/lifestyle/1312972318/staycation-jadi-tren-milenial-dan-gen-z-melepas- penat.

Ruhulessin & Alexander. (2024, Januari 21). Sektor Perhotelan di Surabaya Kembali Pulih, Mendekati Sebelum Pandemi. Kompas. https://www.kompas.com/properti/read/2024/01/21/160000521/sektor-perhotelan-di-surabaya-kembali-pulih-mendekati-sebelum-pandemi.

Santoso. (2015). Menguasai Statistik Multivariat.

Siddique, N.-E.-A., Akhter, M. M., & Masum, A. A. (2013). Service Quality of Five Star Hotels in Bangladesh: An Empirical Assessment. Asian Business Review, 2(4).

Sohrabi, B., Vanani, I. R., Tahmasebipur, K., & Fazli, S. (2012). An exploratory analysis of hotel selection factors: A comprehensive survey of Tehran hotels. International Journal of Hospitality Management, 31(1), 96–106. https://doi.org/10.1016/j.ijhm.2011.06.002

Soifer, I., Choi, E.-K. (Cindy), & Lee, E. (Ted). (2020). Do Hotel Attributes and Amenities Affect Online User Ratings Differently across Hotel Star Ratings? Journal of Quality Assurance in Hospitality & Tourism, 22(5), 539–560. https://doi.org/10.1080/1528008X.2020.1814935

Spoerr, D. (2021). Factor Analysis of Hotel Selection Attributes and Their Significance for Different Groups of German Leisure Travelers. Journal of Quality Assurance in Hospitality & Tourism, 22(3), 312–335. https://doi.org/10.1080/1528008X.2020.1774032

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Supriyadi, E. (2014). SPSS+ Amos : Statistical Data Analysis.

Syafina, L. (2019). Metode Penelitian Akuntansi Pendekatan Kuantitatif.

Thomas, G. (2022). Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels. Sustainability, 14(24), 16813. https://doi.org/10.3390/su142416813