PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI SURABAYA

Abstract

The aim of this paper is to examine consumers’ perception in Surabaya toward organic food. This paper used quantitative descriptive method with 400 respondents using judgemental sampling techinique. Consumers’ perception toward organic food is reffered to the perception toward health, quality, price, friendly environment, and also food safety. The findings show that consumers in Surabaya have the highest perception that organic food is good for health because it can keep and increase body immune and also have higher nutrition.