ANALISA PERBANDINGAN HARAPAN DAN PERSEPSI PRIA DAN WANITA DALAM MEMILIH SEBUAH RESTORAN DI SURABAYA DITINJAU DARI SEGI MEAL EXPERIENCE

Abstract

Men and women have different behavior and characteristics that can affect their expectation in choosing the restaurant. This research was conducted to examine whether meal experience at restaurant will affect the expectation of men and women when choosing restaurant at Surabaya, the most dominant factors and if there is gap between expectation and perception. The result showed that men and women have different expectation in term of atmosphere and there is gap between expectation and perception.