THE MCDONALD’S CASE: STRATEGIES FOR GROWTH

Authors

  • Lintje Siehoyono Faculty of Economics, Petra Christian University
  • Le Hoang Giang Press officer in Canadian Consulate, entrepreneur, hospitality consultants in Ho Chi Minh City
  • Le Hoang Giang Press officer in Canadian Consulate, entrepreneur, hospitality consultants in Ho Chi Minh City

:

https://doi.org/10.9744/jmp.1.2.

Keywords:

McDonald's, international franchising, fast food.

Abstract

This paper presents a case study of international franchising, focusing on fast-food sector. McDonald's is one of the world's premier entrepreneurial success stories. However, early in 2003, McDonald's has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan. What went wrong with McDonald's and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues.

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Published

2005-10-07

How to Cite

Siehoyono, L., Giang, L. H., & Giang, L. H. (2005). THE MCDONALD’S CASE: STRATEGIES FOR GROWTH. Jurnal Manajemen Perhotelan, 1(2). https://doi.org/10.9744/jmp.1.2.