UNDERSTANDING SENIOR TRAVELER’S BEHAVIOR WHEN CONSUMING TOURISM AND HOSPITALITY PRODUCTS

Serli Wijaya




Abstract


The dramatic increase of the number of seniors who undertake tourism activities pose both opportunities and challenges for tourism and hospitality business operators. Like any other groups of consumers, senior segment has specific wants and preferences when consuming travel-related products and services. Thus, it is important for the industry stakeholders to understand the behavior of this segment. This paper aims to examine senior travelers’ behavior and to portray the perspectives of the academia, industry professionals, and government tourism bodies in responding the segment with marketing strategies directed to them.


Keywords


Senior traveller, consumer behavior, tourism, hospitality

Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen Perhotelan, ISSN: 0216-6283

shopify visitor statistics
View My Stats




Copyright © Research Center Web-Dev Team