PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI SURABAYA

Sienny Thio




Abstract


The aim of this paper is to examine consumers’ perception in Surabaya toward organic food. This paper used quantitative descriptive method with 400 respondents using judgemental sampling techinique. Consumers’ perception toward organic food is reffered to the perception toward health, quality, price, friendly environment, and also food safety. The findings show that consumers in Surabaya have the highest perception that organic food is good for health because it can keep and increase body immune and also have higher nutrition.


Keywords


perception, organic food

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The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen Perhotelan, ISSN: 0216-6283

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