THE MCDONALDS CASE: STRATEGIES FOR GROWTH
:
https://doi.org/10.9744/jmp.1.2.Keywords:
McDonald's, international franchising, fast food.Abstract
This paper presents a case study of international franchising, focusing on fast-food sector. McDonald's is one of the world's premier entrepreneurial success stories. However, early in 2003, McDonald's has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan. What went wrong with McDonald's and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues.Downloads
Published
2005-10-07
How to Cite
Siehoyono, L., Giang, L. H., & Giang, L. H. (2005). THE MCDONALDS CASE: STRATEGIES FOR GROWTH. Jurnal Manajemen Perhotelan, 1(2). https://doi.org/10.9744/jmp.1.2.
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