Brand Loyalty pada Hotel: Peran Brand personality dalam Konteks The Apurva Kempinski Bali. Jurnal Manajemen Perhotelan, [S. l.], v. 11, n. 2, p. 78–94, 2026. DOI: 10.9744/jmp.11.2.78-94. Disponível em: https://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/33199. Acesso em: 30 jun. 2026.