WIJAYA, Jeremiah Purna; ONGKOSUWITO, Natasya Yemima; JOKOM, Regina. PENGARUH INTERAKSI VIRTUAL DAN EKUITAS MEREK NEX CARLOS TERHADAP MINAT BELI PENGIKUT DI INSTAGRAM. Jurnal Manajemen Perhotelan, [S. l.], v. 7, n. 1, p. 32–41, 2021. DOI: 10.9744/jmp.7.1.32-41. Disponível em: https://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/23874. Acesso em: 10 oct. 2025.