Vol. 2 No. 2 (2006): SEPTEMBER 2006

Articles

• ANALISA PENGARUH TIPE KEPRIBADIAN DAN GAYA KOMUNIKASI PUBLIC RELATIONS MANAGER HOTEL X SURABAYA DALAM MEMBANGUN HUBUNGAN BAIK DENGAN MEDIA DAN MENINGKATKAN PUBLISITAS

  Yenny Wiyanto,  Alumnus, Faculty of Economics, Petra Christian University,

  Junaedi Wijaya,  Alumnus, Faculty of Economics, Petra Christian University,

  Adriana Aprilia,  Faculty of Economics, Petra Christian University,

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  https://doi.org/10.9744/jmp.2.2.

• PERANAN CUSTOMER VALUE DALAM MEMPERTAHANKAN KEUNGGULAN BERSAING PADA RESTORAN CEPAT SAJI

  Evi Thelia Sari,  Dosen Jurusan International Business Management, Universitas Ciputra Surabaya,

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  https://doi.org/10.9744/jmp.2.2.

• MANAGING WORD-OF-MOUTH COMMUNICATION IN MICHELIN STARRED RESTAURANTS IN THE NETHERLANDS

  Sjoerd A. Gehrels,  Programme Director of the CHN University, School of Graduate Studies, MA in International Hospitality Management Programme,

  Stephanie Kristanto,  Assistant Manager Branch Operations in HSBC Bank, Surabaya,

  Klaes Eringa,  Programme Director of the CHN University, School of Graduate Studies, MA in International Service Management Programme,

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  https://doi.org/10.9744/jmp.2.2.

• ANALISA SEGMENTASI PENENTUAN TARGET DAN POSISI PASAR PADA RESTORAN STEAK DAN GRILL DI SURABAYA

  Gunawan Adi Chandra,  General Manager CLV Restaurant Surabaya,

  Serli Wijaya,  Faculty of Economics, Petra Christian University,

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  https://doi.org/10.9744/jmp.2.2.

• ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT

  Gita Rosalin,  Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University,

  Tjia Ivone Soetanto,  Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University,

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  https://doi.org/10.9744/jmp.2.2.