ANALISA PERBANDINGAN HARAPAN DAN PERSEPSI PRIA DAN WANITA DALAM MEMILIH SEBUAH RESTORAN DI SURABAYA DITINJAU DARI SEGI MEAL EXPERIENCE

Priska Vianny Marsellita, Veranita Goenawan, Zeplin Jiwa Husada Tarigan, Monika Kristanti




Abstract


Men and women have different behavior and characteristics that can affect their expectation in choosing the restaurant. This research was conducted to examine whether meal experience at restaurant will affect the expectation of men and women when choosing restaurant at Surabaya, the most dominant factors and if there is gap between expectation and perception. The result showed that men and women have different expectation in term of atmosphere and there is gap between expectation and perception.


Keywords


Expectation, perception, man, woman, restaurant, meal experience

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The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen Perhotelan, ISSN: 0216-6283

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