ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT

Authors

  • Gita Rosalin Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University
  • Tjia Ivone Soetanto Alumni, Hotel Management Program, Faculty of Economics, Petra Christian University

:

https://doi.org/10.9744/jmp.2.2.

Keywords:

menu, menu planning, nutritional requirement, food characteristics, food habits and preferences, customer's wants and needs.

Abstract

Customers' preferences play an important role in determining a menu. A menu will not be a good means to increase the profitability if the foods in it do not reflect the customers' wants and needs. River Side Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai, Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the customers' preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and preferences, nutritional requirements, and food characteristics.

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Published

2006-11-22

How to Cite

Rosalin, G., & Soetanto, T. I. (2006). ANALYSIS OF THE CUSTOMERS PREFERENCES IN DETERMINING A SUITABLE MENU A CASE STUDY OF RIVER SIDE ORIENTAL CUISINE RESTAURANT. Jurnal Manajemen Perhotelan, 2(2). https://doi.org/10.9744/jmp.2.2.