CAN CHILDREN AND ELDERLY BE SERVED IN THE SAME RESTAURANT?

Adeline Wonoseputro




Abstract


Marketers try to reach children and elderly as their target market; therefore it will give opportunities for food industries to focus on these groups. Physiological, economic, social, psychological, and convenience factors are examined to discover the possibilities serving these different generations. It is concluded that serving children and elderly people in the same restaurant is possible as long as food service industries provide the right products and services for them.


Keywords


Children, elderly people, customer, food service concept.

Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen Perhotelan, ISSN: 0216-6283

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